A hiker stands on a rocky outcrop overlooking a vast mountain range with clear blue skies and rugged terrain in the background.

Adam Fry

Senior Travel Designer

Adam’s curiosity, for what lies around the next corner, has ensured that adventure is never too far away. From stints living in Mexico, Argentina, Uruguay, and the Scottish Highlands, he has a truly global outlook. Latin America is his passion (indeed, his first glimpse of Rio de Janeiro was following a month-long Atlantic crossing aboard a 68ft ketch just in time for the beginning of the World Cup!), but he also has extensive experience across various countries.

Coordination, organization, and delivery of expeditionary travel are his particular skills. With experiences that range from sipping yerba mate with gauchos in remote cowsheds on the Chilean border to coordinating Saami folk singing under the Northern Lights in Arctic Norway, his focus is always on ensuring that the experience gives the client new perspectives and life-defining moments. A passionate advocate for the environmental value of meaningful, well-considered travel, he has been involved in both the B Corp and the 1% For The Planet Movements. He has worked at the intersection between expeditionary travel, personal development, and bespoke experiences.

Outside of work, he is kept busy by his young daughters, instilling in them a deep love and care for the natural world by spending plenty of time outside, in the hills, and by the water.

A smiling woman in traditional Andean clothing stands next to a man with a beard, both posing in front of a group of llamas on rocky terrain. The landscape is natural and mountainous.
Two men sit on the hood of a white off-road vehicle parked on sandy dunes. One man wears a black sweater and a cap, while the other is in a blue jacket with a green scarf. The background features dramatic clouds and expansive desert landscape.
Man smiling while carrying a baby in a carrier on his chest, standing on a rocky hillside with mountains and a blue sky in the background.
A man sits on top of a stone monument, proudly displaying the height of 4,170 meters in Jujuy, Argentina. The landscape features green hills under a clear blue sky.
A climber ascends a rocky arch while another climber waits below on a trail. The landscape features rugged rock formations and a cloudy sky.
A man stands smiling next to a green off-road vehicle in a grassy landscape, with a cloud-filled sky in the background. A cow skull lies on the ground nearby.
A man with a beard sits on the edge of a wooden boat, smiling at the camera. In the background, another boat is anchored near a sandy shore with sparse vegetation. The scene is calm with a clear sky and water.

Number one unforgettable travel experience?

Crossing the Atlantic in a 68 foot ketch. After 16 days at sea, seeing the outline of the semi-utopian island of Fernando de Noronha felt like a dream. Touching land and fully appreciating its solidity will live long in the memory!

Two men stand in a snowy landscape. One wears a red and blue puffy jacket with sunglasses, while the other is dressed in a blue jacket and a beanie. The sun is setting behind the mountains, creating a bright halo effect.

Top of your travel bucket list?

I’d love to go deep into mountain lion tracking in Montana after reading a few things by esteemed wildlife writer Jim Williams. Big mountains, elusive creatures….!

A man in a traditional garment stands next to another man, who is holding a microphone, in a grassy landscape dotted with sparse trees and hills in the background.

Who is your ultimate travel partner?

My two small daughters and my partner have accompanied me on some truly memorable trips (we spent New Years Eve on Copacabana Beach in Rio). Seeing them observe, learn and be curious gives meaning to the marvels we often forget are just around the corner.

Want to get in touch?

To contact Adam please email or give him a call